Posted on May 20, 2025

The trophy shelves at Sukoon Insurance just got heavier as we have taken home four major titles at the International Business Magazine Awards 2025, setting a new benchmark for insurance excellence.
Our wins this year include:
• Insurance Company of the Year – UAE
• Best Life Insurance Company – UAE
• Best Motor Insurance Company – UAE
• Insurance Innovation of the Year (“AI-Powered Life Insurance Videoconferencing”) – UAE
This isn’t our first win with the International Business Magazine Awards. In 2022, we were also recognised for Best Motor Insurance Company UAE and Best Insurance Website UAE.
Year after year, we’ve been raising the bar not just with new products and innovations, but with consistency and performance.
The International Business Magazine Awards crowns only the most groundbreaking innovations and exceptional leadership across different industries. With a reputation for recognising meaningful progress, these awards highlight companies who pair innovation with purpose.
Key Achievements in 2025
• Kept a neutral bottom-line position with a combined ratio of 100.7%.
• Delivered 99.975% IT service availability for smooth digital experiences.
• Launched AI face scanning to make life insurance assessments faster and easier.
• Used GenAI on AWS Cloud to boost automation and improve service.
• Grew our Regular Premium Protection business, keeping persistency above 90%.
• Motor production grew by an impressive 37% compared to last year.
• Increased our vehicle count line by over 12%.
• Achieved 95% digitalisation in our life insurance processes through Straight-Through Processing (STP).
These recognitions fuel our drive to keep building smarter, faster, and more human-centred insurance experiences for our customers.