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Sukoon Insurance, the leading insurer for high-net-worth individuals in the UAE, and WAX, a renowned US-based technology company popular with high-end collectors, signed an agreement to launch the first collector App in the UAE. The App is aimed at leveraging UAE’s position as a hotspot for the luxury-sector, and its rising stardom as a global powerhouse for tech and innovation. 

Created to enhance how enthusiasts of high-end collectibles interact with their watches, jewellery, fine art, and other valuables, the free App seamlessly blends collection management and trusted insurance in one easy-to-use platform. The App is now available on the Apple App Store and Google Play Store in the UAE under the name “WAX Collectibles.”

With this unique App, collectors can stay on top of their collections like never before. With just a few taps they can easily categorise and visualise their collections with descriptions, values, and photos. Adding protection for the items catalogued in the App is simple and convenient as well. Collectors can submit a request for quotation directly from the App and receive a customised quote from Sukoon with the option of secure online payment.

Julien Audrerie, Executive Vice President - Head of Consumer Lines and Marketing at Sukoon Insurance, expressed his enthusiasm about the collaboration, stating, "This partnership with WAX offers unparalleled value to collectors in the UAE. Our award-winning ‘Privilege Club’ insurance division already offers unique covers, priority service and tailored solutions to protect the many expensive cars, luxurious homes and yachts of our millionaire clients. The WAX platform, with its focus on watches, artwork and collector items, adds a unique service to delight our high-net-worth customers with unrivalled value."

Richard Vinhais, CEO of WAX, shared his excitement for their international expansion, saying, “Following tremendous success in the USA, we are thrilled to share our cutting-edge platform with the UAE’s particularly vibrant collecting community. This collaboration with Sukoon Insurance underscores our commitment to serve the needs of collectors across the globe while providing seamless and secure user experiences." 

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