Sukoon wins UAE's Insurance Customer Satisfaction & Happiness Award at 2023 Global Banking & Finance Awards

2023 Global Banking and Finance

Marking its fourth consecutive win, Sukoon was presented UAE’s Insurance Customer Satisfaction & Happiness award at the 2023 Global Banking & Finance Awards ceremony. It bears testament to the Company’s never-ending commitment to delight its customer, no matter what.


As UAE’s go-to insurance company for over 48 years, Sukoon has become a household name in the Middle East. To manifest the company's purpose, it has implemented several initiatives over the years, breaking the generic role of an insurer and bonding with customers on a personal level. Its strong market presence and ability to quickly respond to customer demands aided the company's journey to become the reference in the region for excellent customer service. During the unprecedented challenges brought about by the pandemic, it enabled teleconsultations and live workout sessions through its social media channels – one of the many initiatives it undertook to enhance customer experience.


Beyond the trophies, the success of Sukoon's efforts is evident in the 89% customer satisfaction rate it achieved earlier this year.

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