• THE FUTURE OF INSURANCE IS HERE FOR YOU

    • Sukoon means 'peace of mind' in Arabic, Urdu and Hindi.
    • It reflects our position as an insurer of choice in the UAE.
    • At Sukoon, we continue to delight our customers and partners.
    • And no matter, what happens, we are here for you.

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Why did we rebrand?


We have rebranded Oman Insurance Company to Sukoon. The new corporate identity reinforces our deep-rooted heritage in the UAE market. ‘Sukoon’, meaning peace of mind in three most widely spoken languages in the region, also embodies our diverse customer base, corporate dynamism and proven resilience. We are confident that Sukoon, in addition to reaffirming our association to the UAE market, aptly reflects our position as a modern insurer that has pioneered innovation, provided unrivalled quality of service, and stood rock-solid to fulfil customer and partner obligations.

As Sukoon anchors our future direction, our single-minded focus remains on delighting our customers at every interaction, from buying a product to submitting a claim and more. Our customers and partners will continue to experience our outstanding protection and world-class service that they have trusted for over 47 years. We are Sukoon, and we are here for you.

WHAT HAPPENS TO YOUR INSURANCE COVERAGE?

There will be no impact to your insurance coverage due to the rebrand. Sukoon is a registered trademark of Oman Insurance Company P.S.C., which remains the legal name of our company. All our registered products, customer and partner obligations remain intact.

All policy covers and related documents will remain valid until expiry as per the standard terms and conditions. In case you have purchased a product before the launch of Sukoon, upon renewal, you will receive your policy documents with the new branding.

Rebrand FAQs

FAQs
  • Our company was launched in 1975, almost half a century ago. Over these years we have built exceptional foundations, changed the company, and prepared ourselves for the future of insurance. It is time to reflect these changes and our values in a new brand. Our new brand name ‘Sukoon’ means peace of mind in Arabic, Urdu, and Hindi , 3 most widely spoken languages in the region. It precisely represents our evolution as a modern insurer that has pioneered innovation, provided unrivalled quality of service, and stood rock-solid to fulfil customer obligations.
  • There will be no impact to your insurance coverage due to the rebrand. Sukoon is a registered trademark of Oman Insurance Company P.S.C., which remains the legal name of our company. All our registered products, customer and partner obligations remain intact.

     

    All policy covers and related documents will remain valid until expiry or termination as per the standard terms and conditions. In case you have purchased a product before the launch of Sukoon, upon renewal, you will receive your policy documents with the new branding.

  • No, we have not been acquired. Mashreq bank is still the primary stakeholder in the company. Our Chairman, Members of the Board and Executive Committee continue to steer the firm just as before.

  • Our legal name is still the same i.e. Oman Insurance Company P.S.C. However, our brand name has changed to Sukoon.
  • No, there will be no change to banking information including but not limited to IBAN, bank account numbers, online payment methods any current agreements in place to that effect.
  • All our existing contracts, service level agreements and committed turnaround time remain unchanged until either expiry, or termination of such agreements., in accordance with standard policy terms and conditions.
  • The claims process will remain the same as before. Please visit sukoon.com/claims for all details related to our claims processes.
  • Our portal names and domains are updated in line with the new name. Please visit sukoon.com/digital-services to view and access all our portals, based on your requirement.

    Our medical app ‘myOIC’ for claim reimbursement and servicing requests is now known as mySukoon. In case you already have ‘myOIC’ on your mobile phone, you will be prompted to refresh it. There are no changes in the app functionalities.

  • If you have used the Oman Insurance logo in any of your marketing materials including websites and portals, please assist us in updating them with our new Sukoon logo. If you have any queries while making the update, please contact your Relationship Manager at Sukoon.

See more FAQs

Our Values

CEO'S MESSAGE

“In the last 3 years, we carried out extensive market research and brought together some of the world's best-in-class rebranding experts to guide and advise us. We have gone through several focus groups, interviews, and surveys. This rebranding represents a new, exciting chapter for us following our successful transformation in the past years, centered around building a rock-solid company and delivering an unrivalled quality of service to our 800,000+ clients.”

Jean-Louis Laurent Josi

UAE'S AWARD-WINNING INSURER JUST GOT BETTER

As Oman Insurance, we've won more than 13 awards in 2021. Being Sukoon, we will raise the bar even higher.

  • Digital Initiative of the Year Award at Insuretek Golden Shield Excellence Awards 2021
  • Health Insurer of the Year Award at MENAIR 2021
  • Building Public Trust - Consumer Marketing and Awareness 2021 Award by Chartered Insurance Institute

Learn more