• OUR LEGAL NAME IS NOW SUKOON INSURANCE PJSC

    • We are excited to embrace the Sukoon brand in its entirety
    • Sukoon means 'peace of mind' in Arabic, Urdu and Hindi
    • It reflects our position as an insurer of choice in the UAE
    • At Sukoon, we continue to delight our customers and partners

    OIC is Now Sukoon Insurance

Why did we rebrand?


From Oman Insurance Company P.S.C. to Sukoon Insurance PJSC, our new corporate identity reinforces our deep-rooted heritage in the UAE and position as an insurer for the modern-day customer.

 

'Sukoon', meaning peace of mind in the region's three widely spoken languages, embodies our diverse customer base, corporate dynamism, and proven resilience. In addition to reaffirming our association to UAE's insurance market, it reflects our position as an insurer which pioneers innovation, provides unrivalled quality of services, and stands rock-solid to meet customer and partner obligations.

 

The name may have changed, but our focus single-mindedly remains on delighting our clients at every turn - from buying a product to submitting claims and more. Rest assured - our customers and partners will continue to reap the benefits of our world-class protection and services that they have trusted for 48+ years. After all, we are Sukoon, and we are here for you.

WHAT HAPPENS TO YOUR INSURANCE COVERAGE?

Our legal name may have changed, but rest assured, your insurance coverage, as well as our registered products and obligations to customers and partners, remains the same.

 

All policy documents and relevant documents will, therefore, remain valid as per terms stated therein. If you had purchased a plan before our legal name changed, the policy documents you get will carry our new brand name.

Legal Name Change FAQs

FAQs
  • Mashreq Bank remains Sukoon’s primary stakeholder, and our chairman and members of the Board and Executive Committee continue to steer the firm as before. So, to answer your question, no, we have neither been acquired nor going through a change in management.

  • Rest assured - all existing contracts in force and effect will remain valid as per terms stated therein. Since our license number and correspondence details remain the same, we do not believe it is necessary to update our contracts at this point in time.

     

    Nevertheless, should you have questions related to your contract(s) or wish to have your contract(s) updated with the new legal name, please reach out to your Relationship Manager at Sukoon.

  • If you currently use Oman Insurance Company's logo or branding materials in any of your marketing artefacts (including websites and portals), please replace them with Sukoon Insurance's logo and branding materials. For assistance or more information, please reach out to your Relationship Manager at Sukoon.

  • Since no correction is required for post-dated cheques already submitted to Sukoon, your bank will continue to honour your cheque(s) issued in favour of Oman Insurance Company - our old legal name.

     

    Nevertheless, we urge you to keep track of their encashment status. In case of unexpected delays or rejection, simply reach out to your Relationship Manager at Sukoon so that we can resolve the issue together.

  • If you have issued a standing instruction to your bank to auto debit premiums, then we request you to update the beneficiary's bank account name to “Sukoon Insurance PJSC" within 6 months following the legal name change. The bank account number will remain the same. Going forward, please initiate wire transfers or issue cheques for payment of premium in favour of “Sukoon Insurance PJSC.”

     

    For credit card authorisations, no prior action is required.

  • No changes (other than of the legal name) have been made in terms of banking information. Please make sure that the beneficiary's name is updated as “Sukoon Insurance PJSC” in all transactions following the legal name change.
  • Cheques issued following the rebrand must carry “Sukoon Insurance PJSC” as the beneficiary’s name. The bank account number will remain the same.

  • If the transfer was made during the transit stage, no immediate action will be required. However, we urge you to keep track of the wire transfer. In case of unexpected delay or rejection, please reach out to your Relationship Manager at Sukoon immediately so we can resolve the issue together. 

    All wire transfers following the legal name change must be initiated with “Sukoon Insurance PJSC” as the payee, not Oman Insurance Company.

  • Please reach out to your respective point-of-contact at Sukoon to file such request. The Finance Team will then take it forward. 
  • Tax invoices following the rebrand must be issued in favour of:

    Sukoon Insurance PJSC

    Mashreq Bank building,

    Next to Al Ghurair Mall, 

    Al Muraqqabat Area,

    P.O. Box 5209, 

    Deira, Dubai

  • No, our TRN number remains as follows: 100258594900003.
  • Rest assured – there is no need to request for an updated cheque. You may continue to encash cheques issued under “Oman Insurance Company, our old name. Our bank(s) will continue to honour the issued cheques. 

    However, we urge you to track the cheque encashment. In case of unexpected delay or rejection, please reach out to your Relationship Manager at Sukoon immediately so that we can resolve the issue together.
  • Since no correction is required for cheques already submitted to Sukoon, your bank will continue to honour your cheque(s) issued in favour of Oman Insurance Company. Nevertheless, we urge you to track your cheque encashments.

     

    In case of unexpected delay or rejection, don’t worry – simply contact your Relationship Manager at Sukoon and we will help you resolve the issue. 

  • Unlike standard and post-dated cheques, security cheques issued by our partner companies in favour of Oman Insurance Company, if any, must be updated. We urge you to contact your Relationship Manager at Sukoon to resubmit the cheque(s) in favour of ‘Sukoon Insurance PJSC’ – our new legal name – at your earliest convenience. 

     

    Note: This does not apply to Sukoon's insured members.

  • Only our legal name has changed to Sukoon Insurance PJSC; our trade license number and other details remain the same.

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Our Values

CEO'S MESSAGE

“In the last 3 years, we carried out extensive market research and brought together some of the world's best-in-class rebranding experts to guide us. We have gone through several focus groups, interviews, and surveys. This rebranding represents a new, exciting chapter for us following our successful transformation in the past years, centred around building a rock-solid company and delivering unrivalled quality of services to our 830,000+ clients.”

Jean-Louis Laurent Josi

UAE'S AWARD-WINNING INSURER JUST GOT BETTER

We don’t make tall claims; our track record speaks for itself. In 2023 alone, Sukoon amassed over 25 awards, reflecting our never-ending desire to raise the bar.

  • 'UAE Insurer' - MENA IR Awards 2023
  • '3G Service Excellence' and '3G Best Social Impact' - Global Good Governance (3G) Awards 2023
  • 'Digital Initiative of the Year' - Insuretek Golden Shield Excellence Awards 2023

Learn more